Jo Hansford launches Ecaille - the latest AW 13 hair colour trend
Hot off the New York and London Fashion Week catwalks, Ecaille, meaning tortoiseshell, is a softer move on from Ombre, which has been the colour style of choice for celebrities and the fashion forward crowd in recent seasons. Winter Blitz lights and 'Colour Voila' are alternative techniques for blondes or a quick fix.
Ecaille works beautifully on all hair colours and can be adapted to give the best match for your skin tone. For brunettes, the process marries two different depths of lights with chocolate shadows and for the warmer skin tones; Ecaille matt with ash tones gives the look a slightly cooler edge.
For those who were born to be blonde, winter blitz lights will add bright flashes of blonde around the face, illuminating your fading tan and brightening your skin tone in the duller winter months. This technique freshens up grown out summer blondes or highlighted hair by using cleverly placed flashes of vanilla or Icelandic blonde tones with the rest of your current colour, revealing an all round multi-tonal and elegant finish for winter.
Those who require a quick fix to warm and richen hair colour, we have exclusively introduced 'Colour Voila' - a healthy, non permanent treatment to warm up washed out ends and add fabulous shine.
Senior Colourist Jaclyn Smith says 'Ecaille is a healthy and glossy update for Ombre fans of those who felt it was too stark for their style. Ecaille gives hair a soft, multi-tonal look without any harsh lines to compliment your natural tones.' The look is already proving popular with A-list celebs such as Jessica Alba, Rosie Huntington-Whiteley and Scarlett Johansson.
As with any colour style, ensuring your hair stays healthy and nourished is essential and investing in key colour products like the Jo Hansford Intensive Masque (£27, 150ml) or Illuminoil (RRP £29, 50ml) can help.
About JoJo Hansford MBE has been described by Marie Claire as "the First Lady of Colour" and hailed by American Vogue as "the best tinter on the planet"
Meet the TeamLearn more about our talented team of colourists, stylists and beauticians
The Jo Hansford 'Colour Care' range of products uses the perfect blend of ingredients to boost the life and appearance of coloured hair. The range has grown a loyal following internationally and is adored by her celebrity clients.
Located in the heart of Mayfair, the most fashionable destination in London, the Jo Hansford Salon is nestled amongst supreme luxury brands such as Christian Louboutin, Marc Jacobs, Balenciaga and 34.