In 2007, Jo Hansford MBE launched a foundation in conjunction with L'Oréal Professionnel to help the next generation of Indian hairdressers. The Jo Hansford Foundation was born after Jo was invited to judge the L'Oréal Colour Trophy in September 2005 by Michel Claire, International Professional Relations Manager for the L'Oréal Professional Products Division.
"I thought the event was fantastic and I was bowled over by how dedicated the hairdressers were to their chosen career and the strong work ethic they had. I really wanted to be involved, and starting a Foundation for these amazing young hairdressers was how I could contribute."
The Jo Hansford Foundation was launched at the L'Oréal Colour Trophy in India in 2007. The team teaches a number of seminars a year in India, and to fund the Foundation we dedicate a percentage of our earnings to it annually. L'Oréal Professionnel also contribute to the Foundation, and the money is then used to bring the eight winners of the Young Generation Award at the Indian L'Oréal Colour Trophy to the UK for a week long all-inclusive seminar with the Jo Hansford team. The seminar includes everything to do with expert colouring techniques, as well as education on running a successful commercial business.
"We are always so excited about the winners coming to London, and want to make sure it is a trip they never forget," says Jo. "The Jo Hansford Foundation with L'Oréal Professionnel is a unique partnership which we hope will continue for years to come and really make a difference to the future of these inspirational hairdressers."
About JoJo Hansford MBE has been described by Marie Claire as "the First Lady of Colour" and hailed by American Vogue as "the best tinter on the planet"
Meet the TeamLearn more about our talented team of colourists, stylists and beauticians
The Jo Hansford 'Colour Care' range of products uses the perfect blend of ingredients to boost the life and appearance of coloured hair. The range has grown a loyal following internationally and is adored by her celebrity clients.
Located in the heart of Mayfair, the most fashionable destination in London, the Jo Hansford Salon is nestled amongst supreme luxury brands such as Christian Louboutin, Marc Jacobs, Balenciaga and 34.