Jo Hansford has been the leading light in colouring celebrity locks for over two decades in her Mayfair Salon, taming the tresses of stars such as Liz Hurley, Angelina Jolie, Nigella Lawson and the Duchess of Cornwall.
Marie Claire calls Jo, the first lady of colour’, and it is this heritage and experience that have helped create her cutting-edge Colour Care Collection. Looking at Jo Hansford’s busy, shiny hub of a hair salon, with its 48 members of staff and nearly 4,500 square feet of premises, it’s hard to imagine that Hansford’s peers would have ever doubted her success.
But in 1993 when she opened her salon, the industry wagered she’d crash within three months. But Jo’s fierce and foolhardy approach to business meant that failure was not an option. Alongside her passion, commitment and expertise, Jo’s sound business ethics have helped seal her success. 21 years on, and not only has she been awarded an MBE for her services to hairdressing, but has also answered the prayers of women worldwide with the launch of Jo Hansford Expert Colour Care Collection.
Thanks to a legion of Jo’s hard-earned wisdom, gone are the days of dry, frizzy, home-treated hair. Here’s a glimpse of her celebrity-endorsed products, for sleek, shiny, standout locks. “I always tell my clients to look after their hair in the same way as they would their skin and to protect their investment! You wouldn’t have a facial and then wash your face with soap so it’s important to apply the same principles to hair care and invest in colour specific products to keep colour glossy and vibrant for longer”
Everyday Innovation Despite winning an apprenticeship to work at the BBC’s make-up department at the age of just 15, Jo was too young for the BBC to employ her. Acting on their advice, she used the time to train in hair, taking an apprenticeship at the Martin Douglas salon in Mayfair. Here, her passion for colouring hair was born, and she has been doing what she loves every day since. Jo used her collective knowledge to create her luxurious Expert Colour Care Everyday Shampoo and Conditioner. With Professional Anti-Fade Formula and unique Heliovita Colour-Care complex, the products lock colour into your hair, keeping it lustrous and radiant every day of the week. The Everyday Conditioner has recently been re-released to include high performance ingredients including Jojoba oil and Keratin Amino Acids; a fibrous protein composed of 18 different amino acids to maintain an optimum moisture balance. “The Jo Hansford Expert Colour Care is a niche range that tackles all hair concerns from frizz and volume to sun protection and dry, flaky scalps, but unlike most haircare ranges, every product is designed to protect your colour with our unique Anti-Fade Formula”
Anti-Frizz-Fest Jo quickly discovered that applying colour onto hair was her way of making customers happy, confident and glamorous. Keep your own locks silky and salon-shiny with Jo Hansford Expert Colour Care Anti-Frizz Shampoo and Conditioner. The conditioner contains Pomegranate oil and Conditioning Guar Gum, which surround the hair follicle and work together to infuse hair with moisture, protecting from humidity and reducing electrostatic charge. The Pomegranate seed oil acts as an antioxidant and has excellent moisturising and nourishing properties.
Volumising Va-Va-Voom By age 20, Jo was working for Vidal Sassoon. Learning from a true master boosted both her career and her head for business. Give your hair the same blast of vibrance and sassiness with Jo Hansford Expert Colour Care Volumising Shampoo and Conditioner. The magic ingredients are Creatine to improve the volume and feel of damaged hair, as well as Sweet Almond Oil which is rich in oleic and linoleic fatty acids; penetrating, smoothing and softening your hair.
Nourish and Nurture After years of colour expertise, with the hair colour of Royalty and the A list in her hands, Jo has created a new multitasking Protect and Shine Leave-in Conditioner, harnessing her wealth of knowledge to formulate a light treatment for your locks. Formulated specifically for damaged and chemically treated hair, the clever conditioner effectively and instantly strengthens, moisturizes and repairs your tresses. The nourishing effect creates shinier, softer hair and enhances the finishing colour to full effect. Get Glossy Jo was the first woman ever to create a product for the shelf, a brave step in what at the time was a male-dominated domain. A true pioneer, with product innovations to match, Jo created her Expert Colour Care Intensive Masque to enhance and protect dry coloured hair, moisturising deeply without weighing hair down. For a finishing touch, try Illuminoil, which harnesses the healing power of pomegranate, argan, karanja, jojoba and almond oils to hydrate and nourish your hair, leaving it glossy and radiant.
Jo Hansford’s Expert Colour Care products are all completely Paraben and Sulphate free, with the additional benefit of Sweet Blue Lupin Peptides; one of the only eco-certified ingredients scientifically proven to hold your colour for up to 30 washes. Although a colour care range, natural non-coloured hair will also benefit from the revolutionary ingredients. All products are available online at www.johansford.com