Platinum Shampoo

Product Range / Shampoos

Platinum Shampoo

The Jo Hansford Expert Colour Care Platinum Collection is specifically formulated to brighten and clarify blonde, highlighted or grey hair.

Platinum Shampoo is a gentle, daily use shampoo containing violet tones to remove discolouration and counteract brassiness, leaving your colour glossy and radiant. Alongside Jo's exclusive Heliovita Colour Care Complex and Anti Fade Formula, this luxurious, sulfate free shampoo is perfect for brightening and maintaining your colour as well as providing protection from oxidation and UV radiation.

Expert Colour Care System includes:

  • Sweet Blue Lupin Peptides: One of the only Ecocert natural ingredients to have been scientifically proven to keep hair colour-fast for up to 30 washes, even with the notoriously fast-fading red dyes. It is a superb conditioner, thanks to its differently-sized peptide molecules, some of which bind to the hair shaft, protecting it from damage, and others which penetrate to the core, improving strength and elasticity.
  • Iselux LQ: Sulfate free cleanser provides gentle yet efficient cleansing to thoroughly clean hair whilst minimising colour fade from washing.
  • Sunflower Seed Extract: A concentrated extract of sunflower seeds rich in polyphenols which makes it possible to protect hair against damage caused by free radicals of any nature and origin (oxidation, UV radiation).
  • Keratec: A unique keratin-based ingredient that provides a protein shield to help protect the hair from environmental damage, addressing anti-ageing activity. Protects the hairs own natural keratin and provides excellent cuticle smoothing benefits.
  • Violet Colour: The violet tone counteracts and neutralises the yellow tones and discolouration that can develop in blonde, white and grey hair.






Platinum Shampoo

Frequently bought with

Intensive Masque

Intensive Masque  £28.50

Platinum Conditioner

Platinum Conditioner  £19.00