As Managing Director of Jo Hansford, Joanna Hansford is the backbone of the business. Originally trained in the family business on the salon floor, Joanna acquired a deep, innate knowledge of how hairdressing salons function at every level and is passionate about her role.

Joanna is delighted to have worked in partnership with Jo over the last 5 years to create and develop the award winning Jo Hansford 'Expert Colour Care' range. This unique innovative colour specific line has grown it's distribution extensively throughout this time and now bestows international acclaim.

Joanna is also immensely proud to be a founding member of Modern Muse (, which aims to inspire the next generation of female business leaders and entrepreneurs, by showcasing and engaging successful women from all walks of business life. In addition to this, she is a mentor for the Bright Ideas Trust and was previously vice president of the Hair and Beauty Benevolent.

She has also been instrumental in the development of the 'Foundation India' project. Pioneered by Jo and L'Oreal Professionnel the Foundation has had phenomenal success and continues to be hugely rewarding.

In 2013, Joanna was honoured to be part of the Timewise Foundation's Power Part Time List, a roll call featuring 20 Powerful UK executives - who all happen to work part time or flexibly and she firmly believes that it is possible to achieve a healthy work/life balance.

Over and above all else Joanna strives to ensure that the Jo Hansford brand maintains its core values of 'consistency, professionalism, passion and expertise' and is confident that these ideals are lived each day by the team she treasures at the heart of her company.