Jo Hansford MBE is widely recognised as one of the world’s leading authorities in hair colour. Her extensive knowledge and expertise has now been combined to create the award winning Expert Colour Care collection. Developed in her exclusive Mayfair salon and using the most technically advanced formulations to protect your natural or coloured hair, the range is adored by Jo’s celebrity clientele.
The Jo Hansford Expert Colour Care Everyday Shampoo is a gentle formulation created to nourish, protect and enhance all hair types, including natural and chemically treated hair. Alongside Jo’s high performance Heliovita Colour Care Complex and Anti Fade Formula, this luxurious conditioner is perfect for brightening and maintaining your colour, leaving your hair healthy, glossy and radiant.
Expert Colour Care System includes:
- Sweet Blue Lupin Peptides: One of the only Ecocert natural ingredients to have been scientifically proven to keep hair colour-fast for up to 30 washes, even with the notoriously fast-fading red dyes. It is a superb conditioner due to its differently-sized peptide molecules, some of which bind to the hair shaft, protection from damage, and others that penetrate the core, improving strength and elasticity.
- Prodew Amino Acid Blend: Amino acids applied to the hair surface are known to interact with the hair to help moisturise, strengthen, colour-protect and repair surface damage.
- Sunflower Seed Extract: A concentrated extract of sunflower seeds rich in polyphenols which makes it possible to protect hair against damage caused by free radicals of any nature and origin.
- Keratin Amino Acids: Fibrous protein composed of 18 different amino acids used to maintain an optimum moisture balance avoiding dull, dry and brittle hair, this shampoo offers and easy solution to keeping hair healthy.
- Jojoba Oil: Highly penetrative and enhances the hairs natural suppleness and elasticity.