Jo Hansford MBE is widely recognised as one of the world’s leading authorities in hair colour. Her extensive knowledge and expertise has now been combined to create the award winning Expert Colour Care collection. Developed in her exclusive Mayfair salon, London using the most technically advanced formulations to protect your natural or coloured hair, the range is adored by Jo’s celebrity clientele.
Volumising Shampoo is a lightweight, root-boosting formulation created to encourage growth and add long-lasting body and shine to fine, limp, lifeless locks, whilst protecting and enhancing your hair colour. Alongside Jo’s high performance Heliovita™ Colour Care Complex and unique Anti-Fade Formula, this luxurious, sulfate free shampoo is perfect for brightening and maintaining your colour, leaving your hair voluminous, glossy and radiant.
Expert Colour Care System includes:
- Sweet Blue Lupin Peptides: One of the only Ecocert natural ingredients to have been scientifically proven to keep hair colour-fast for up to 30 washes, even with the notoriously fast-fading red dyes. It is a superb conditioner due to its differently-sized peptide molecules, some of which bind to the hair shaft, protection from damage, and others that penetrate the core, improving strength and elasticity.
- Iselux LQ: Sulfate free cleanser provides gentle yet efficient cleansing to thoroughly clean hair whilst minimising colour fade from washing.
- Sunflower Seed Extract: A concentrated extract of sunflower seeds rich in polyphenols which makes it possible to protect hair against damage caused by free radicals of any nature and origin.
- Creatine and Conditioning Panthenol: Significantly improves hair structure and encourages growth whilst moisturising the hair follicle to add long lasting volume. With a unique blend of vitamins designed to nourish the scalp whilst moisturising, hair is left full of body and shine.