Jo Hansford Platinum Shampoo (250ml)

(4 customer reviews)


Specifically formulated to brighten and clarify blonde, highlighted or grey hair, Platinum Shampoo is a luxurious Sulfate free shampoo with violet tones to counteract brassiness and discolouration, leaving your colour glossy and radiant.


The Jo Hansford Expert Colour Care Platinum Collection is specifically formulated to brighten and clarify blonde, highlighted or grey hair. Platinum Shampoo is a gentle, daily use shampoo containing violet tones to remove discolouration and counteract brassiness, leaving your colour glossy and radiant. Alongside Jo’s exclusive Heliovita™ Colour Care Complex and Anti Fade Formula, this luxurious, sulfate free shampoo is perfect for brightening and maintaining your colour as well as providing protection from oxidation and UV radiation.

Expert Colour Care System includes:

  • Sweet Blue Lupin Peptides: One of the only Ecocert natural ingredients to have been scientifically proven to keep hair colour-fast for up to 30 washes, even with the notoriously fast-fading red dyes. It is a superb conditioner, thanks to its differently-sized peptide molecules, some of which bind to the hair shaft, protecting it from damage, and others which penetrate to the core, improving strength and elasticity.
  • Iselux LQ: Sulfate free cleanser provides gentle yet efficient cleansing to thoroughly clean hair whilst minimising colour fade from washing.
  • Sunflower Seed Extract: A concentrated extract of sunflower seeds rich in polyphenols which makes it possible to protect hair against damage caused by free radicals of any nature and origin (oxidation, UV radiation).
  • Keratec: A unique keratin-based ingredient that provides a protein shield to help protect the hair from environmental damage, addressing anti-ageing activity. Protects the hairs own natural keratin and provides excellent cuticle smoothing benefits.
  • Violet Colour: The violet tone counteracts and neutralises the yellow tones and discolouration that can develop in blonde, white and grey hair.

For more information, watch our ‘How to’ video below


Apply to wet hair and gently massage into hair and scalp. Rinse thoroughly. Repeat if necessary. For best reslts, follow with the Jo Hansford Expert Colour Care Platinum Conditioner.


Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Acrylates/Palmeth-25 Acrylate Copolymer, Benzyl Alcohol, Hydroxypropyl, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Phenoxyethanol, Propylene Glycol, Quaternium-80, PEG-150 Pentaerythrityl Tetrastearate, PEG-6 Caprylic/Capric Glycerides, Sodium Hydroxide, Limonene, Butylene Glycol, Xanthan Gum, Parfum (Fragrance), Dehydroacetic Acid, Helianthus Annuus Sunflower) Seed Extract, Hydrolyzed Lupine Seed Extract, Keratin, Hydrolyzed Keratin, Sodium Benzoate, Linalool, Citral, Glucanolactone, CI 60730 (Acid Violet 43)

4 reviews for Jo Hansford Platinum Shampoo (250ml)

  1. Elizabeth S

    I just wanted to say a huge thank you for shipping my order so quickly, it was gratefully received yesterday and used straight away as a result of an afternoon spent on the beach and in the sea! I really like the platinum range of hair care, previously I have always used the Kerastase colour care range but thought I would try something different, wont be going back to Kerastase after using the platinum.


    Jo Hansford Platinum shampoo works so well with my blonde (coloured) hair. Wish I had found it sooner

  3. Melissa Blake

    I have highlighted hair and it often goes a bit brassy after a month or so, but using this shampoo has kept my colour nice and creamy coloured….which makes my colour last a little longer too.

  4. Elaine

    I purchased this shampoo during lockdown as my highlights needed some tlc.
    Very impressed from how simple it was to order and delivery was super quick.
    Thank you 😊

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